I have always been intrigued by these commercials. This campaign actually began in 1997. The premise was you could swap your ride for something identical and the year being the same for a Ford. If you traded it in for the Ford after driving it for a week, they would give you blue book value for your vehicle and a trade in bonus as well. Although, I noticed that each dealership seemed to be doing a different deal. The only catch was you had to purchase a Ford that was the same year as your car.
In doing some research on the Internet I found very mixed reviews of these commercials. There were the die hard Ford fans and fans of the imports. It seemed very split. I decided to take this particular commercial and compare the Honda Accord and the Ford Fusion.
I found the following information on Cars.com. In looking at the specifics on both cars I found that honestly there was not a lot of difference. For both base models the price was comparable, gas mileage, safety features and yada, yada, yada. I did find that the Honda had more choices when it came to trims and offers a larger horsepower of 271 when the Ford's biggest was 240. Honda also came with 6 speakers and Ford a mere 4. However, the Ford did offer a security system on the basic package where Honda didn't.
One thing I think most really pick up from the commercials is the extra features that they ride swappers comment on. Funny thing is both cars come with all of these features that they mention. Cars.com ratings for what consumers like shows that with the Fusion it's all about the features, i.e. luggage space, spring loaded folding seats. What consumers liked about the Accord was the gas mileage, confident handling and brake-pedal feel. Pretty different.
So would I trade my Honda Accord (if I had one) for a Ford Fusion? Probably not. But sure I would welcome driving another car for a week for free! What about you? Do you like and believe in these commercials?
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